Docs › Surveys

Google Analytics (GA4) integration

Setup

In Integrations → Google Analytics, paste your GA4 Measurement ID (G-XXXXXXX) and an API secret (GA4 Admin → Data streams → Measurement Protocol API secrets). Save.

What's sent

A post_purchase_survey event per answer, with the question and answer as parameters. Use it in Explorations to cross-reference stated attribution ("How did you hear about us?") against GA4's click-based attribution.

Honest caveat: server-side events can't stitch to the buyer's browsing session, so treat this as a reporting overlay, not session-level attribution. The Klaviyo and Shopify integrations remain the richest destinations.

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