Earnaroo: Games that teach your products and win you customers.

Shoppers play a quick game on your Shopify store and win a real discount code. They learn about your products as they play. You only ask for their email after they win.

Get early accessSee how it works
  • Skill, not luck
  • We check every score
  • Email after the win
A still from the game 140points0:12 Beat the score to earn 15% off Combo x3 Trail mixOat barGranolaCold brew+30Dried mango Tap every snack before it ducks back down.

This is a demo. A win shows a sample code, not a real one.

Earn first. Ask second.

Many popups ask for an email before they give anything. Earnaroo flips that. Shoppers win first, then you ask.

  1. Play

    A small puzzle piece peeks in from the corner of the page. One tap opens the game. No form, no email.

  2. Win

    Your products pop up as pieces. The shopper hits the winning score. We check the score ourselves.

  3. Earn

    Now you ask for their email, and they have a reason to give it. Their code is made just for them, and it expires.

Most game popups are luck games.

A spin wheel picks the prize. Nothing the shopper does changes it, and they learn nothing about your products. Earnaroo games are won with skill and by knowing what you sell.

QuestionA luck gameAn Earnaroo game
Who decides the winLuckHow well they play, and what they know
What they learnNothing about your productsA fact for every piece
How the code feelsHanded outEarned
What you learnWho signed upWho signed up, and what they knew and missed

Read why an earned discount beats a free one

Three games to play now. Seven more on the way.

Browse all ten. Tap Play now to try one in the demo above.

  • Whack to Earn

    Tap your products as they pop up.

    Play nowHow it works in Whack to Earn

  • Know Your Product

    Tap what’s in it. Skip what isn’t.

    Play nowHow it works in Know Your Product

  • In or Out

    One card at a time. No clock.

    Play nowHow it works in In or Out

  • Flip & Match

    Match each product to its best fact.

  • Catch & Earn

    Catch the good stuff as it falls.

  • Higher or Lower

    Which one has more? Guess right to keep going.

  • Quick Quiz

    Five quick questions about the brand.

  • Speed Sort

    Sort products into the right box, fast.

  • Unscramble

    Unscramble the product name.

  • Stack It

    Stack the boxes. Time your tap.

Choose how shoppers find it.

The gentlest way is The Peek. A small puzzle piece waits in the corner until someone taps it.

  • The Peek

    A small piece peeks in from the corner and stays small.

  • A play bubble

    A small bubble sits in the corner. One tap opens the game.

  • After a delay

    The game opens after a shopper has had a moment to look around.

  • When someone’s about to leave

    On a computer, the game opens when the mouse heads off the page.

  • Only from a link

    Nothing shows up until a shopper clicks a link you placed, like a banner or a button.

One link for everywhere else.

Every game also gets its own page you can share. Winners go back to your store with their code already applied.

  • Ads
  • Emails
  • Influencer posts
  • QR codes on packaging
You earned 15% off WELCOME-K7Q2 Shop with my code Your store Code saved for checkoutWELCOME-K7Q2

Your first email can teach what they missed.

Every winner who claims a code lands in Klaviyo as a “Customer Luv Game Lead” event, along with what they knew and what they missed. So your welcome email can teach them the one thing they didn’t know.

Klaviyo profile
Sam Riverasam@example.com
Latest activity
Customer Luv Game Lead
Game
Know the Morning Oat Bar
Knew
Rolled oats, honey
Missed
Sea salt
On your list
Yes, ticked the box
Their first email could open withThat pinch of sea salt? It keeps the honey from taking over.
Illustration. Names and fields in your Klaviyo account may differ.

Every claimed code shows up in Klaviyo.

Winners who tick the box to hear from you join your list. Their profile shows what they knew and what they missed.

What shoppers know
  • Rolled oats
  • Honey
  • Sea salt
  • Corn syrupdecoy
  • Peanutsdecoy
  • Got it
  • Missed
  • Tapped by mistake
Illustration with sample data.

See what shoppers really know.

For every piece, see how often shoppers got it, missed it or tapped it by mistake. You’ll quickly see which facts land and which need work.

Built for stores that keep their word.

Fair by design

We check every round on our side, against what was dealt and the clock. We also limit how many codes each email address and each internet connection can get.

Codes that mean something

Every code is a real Shopify discount code made for that shopper. By default it works once, and it expires. You choose whether it works on one-time orders, subscriptions or both.

Labels that are true

We can work out “Up to X% off” from your real prices. We round down, so the label is always true.

Up to 27% offwhen the math says 27.6%

Facts you can stand behind

Shoppers learn the facts you write, so stick to the ones you’d put on your label. Here’s how.

Describe a game. Your AI builds it.

Earnaroo works with Claude and ChatGPT. Say what you want in plain words. Your assistant sets up the game: the question, the pieces, the facts and the prize.

Your AI assistant

YouMake a Know Your Product game for our Morning Oat Bar. Ask what’s in it, use four right pieces and three decoys, and give winners 15% off.

AssistantDone. It asks “Whack what’s in the Morning Oat Bar.” Right pieces: rolled oats, almonds, honey and sea salt. Decoys: corn syrup, food dye and peanuts. Each piece has a one-line fact for you to check. It’s saved as a draft, so nothing goes live until you say so.

Illustration of a chat with Claude or ChatGPT.

From the blog

Why an earned discount beats one you hand out

A welcome offer is usually a handout, even when it’s dressed up as a game. Here’s what changes when the shopper has to earn it.

4 min read

How to write product facts shoppers remember

In a game, every piece carries a fact. Here’s how to write ones that stick, and how to keep them to claims you can stand behind.

4 min read

How to set a fair winning score

Too high and nobody wins. Too low and it’s a handout with extra steps. Here’s how to find the score in between.

4 min read

Questions merchants ask

Is Earnaroo on the Shopify App Store?

Not yet. It’s in early access. Join the list and one of the founders will send you access personally.

Do shoppers need to give an email to play?

No. Anyone can play. You only ask for an email after someone wins.

How do you keep it fair?

We check every round on our side, against what was dealt and the clock. We also limit how many codes each email address and each internet connection can get.

Are the codes real?

Yes. Each one is a real Shopify discount code made for that shopper. By default it works once, and it expires. You choose whether it works on one-time orders, subscriptions or both.

Will the game cover my store?

Only if you want it to. The Peek is a small piece that stays in the corner. You can also use a small play bubble, open the game after a delay or when someone’s about to leave (on a computer), or show it only from a link.

Does it work with Klaviyo?

Yes. Every winner who claims a code lands in Klaviyo as a “Customer Luv Game Lead” event. Winners who tick the box to hear from you join your list, and their profile shows what they knew and what they missed.

Can my products be the pieces?

Yes. In Whack to Earn, the pieces that pop up are your products. The puzzle-piece characters take on your brand colors.

Which game is the easiest for everyone to play?

In or Out. There’s no clock, and it’s built for keyboards and screen readers.

Are the other seven games ready?

Not yet. Three games are ready to play today. The rest are on the way, and early-access stores will hear first when each one is ready.

What does it cost?

We haven’t set pricing yet. Early-access stores will hear first.

Get early access

Earnaroo isn’t on the Shopify App Store yet. Join the list and one of the founders will send you access personally.

Earnaroo is made by Customer Luv, a family of Shopify apps built by store owners.

Join the list

We’ll email you when your access is ready. No spam.