Pricing
Simple, honest tiers starting under $10/month — scaled by what you actually use, never by your revenue. Every paid plan starts with a 60-day free trial, and beta apps stay free until they hit the App Store.
Three promises, every app, every plan
- Never a percentage of your revenue. Your success is yours — our bill doesn't take a cut of it.
- Never a surprise overage. Reach a tier's limit and new activity pauses politely while the app tells you in plain words — nothing breaks, no hostage fees.
- The Luv Family discount. Run two or more paid Luv apps and every one of them gets a discount — the family is meant to be collected.
Always included, on every plan
- Every core feature — paid tiers mostly raise limits; the rare power feature (like Surveys' conditional logic) is labeled Pro upfront, never sprung on you
- Klaviyo events + profile properties, Shopify-native output
- Excel and CSV exports of your data — it's yours
- Founder support — a real human who built the app, usually within hours
- No tracking pixels, no link rewriting, ever
Post-purchase Surveys — launch tiers
The first Luv app with published tiers — every paid plan starts with a 60-day free trial. Yearly = 2 months free.
Free
- 1 question set
- 3 questions per set
- 100 responses / month
- Klaviyo, GA4 & Shopify sync
Starter
- 4 question sets
- 10 questions per set
- 2,000 responses / month
- Free gift on thank-you page
- Everything in Free
Grow MOST POPULAR
- 10 question sets
- Unlimited questions
- 10,000 responses / month
- Priority support
Pro
- Unlimited sets, questions & responses
- Conditional logic (branching)
- Priority support
At a tier's response cap the survey politely pauses for new buyers — nothing breaks, no overage bill, and your data stays put.
Luv Contact Form & Reply — launch tiers
Live on the Shopify App Store — every paid plan starts with a 60-day free trial. Three tiers, no fine print. Yearly = 2 months free.
Free
- 50 messages / month*
- Contact form with direct capture
- Instant branded auto-reply
- Inbox with order history & LTV
- AI folder summaries
Starter MOST POPULAR
- 1,000 messages / month*
- Everything in Free
Most stores never pass 1,000 contacts a month.
Pro
- Unlimited messages
- Everything in Starter
- Priority support
No limits, no asterisks.
* After your monthly messages, only the instant auto-reply pauses (until the 1st, or an upgrade). Messages keep landing in your inbox and you still get every owner notification — mail is never lost, and there's never a per-message charge.
Pop Up & Quiz — launch tiers
Learn-to-earn popups, priced on the leads you actually capture — never your traffic. (Alia and Amped start at $100/month billed on visitors, whether or not anyone engages.) Every feature is on every tier: real unique reward codes, free-gift rewards, media steps, targeting, Klaviyo events and full-funnel analytics. Every paid plan starts with a 60-day free trial. Yearly = 2 months free.
Free
- 1 live popup
- 50 leads / month
- Every feature — real codes, free gifts, media & quiz steps
- Small “Powered by Customer Luv” note
Starter
- 3 live popups
- 500 leads / month
- No Customer Luv branding
- Everything in Free
Grow MOST POPULAR
- 10 live popups
- 2,000 leads / month
- Priority support
Pro
- Unlimited live popups
- 10,000 leads / month
- A/B testing
- Priority support
At a tier's monthly lead cap, popups pause politely — visitors mid-quiz still get the code they earned, nothing breaks, and there's never an overage bill. Counting resets on the 1st.
The little apps — priced like what they are
Small tools, small honest prices, no caps of any kind. Back To Top starts free; paid plans carry a 30-day free trial and yearly = 2 months free.
Luv Back To Top
- Free: the classic arrow, your colors, size & placement, optional “Back to top” label — forever
- Pro: every icon, your own image, text label, scroll speed, analytics
- Works on any theme · no caps on either plan
It's a button. We price it like one.
Luv Sticky Add To Cart
- Variant, subscription & quantity dropdowns
- Separate desktop & mobile designs
- Unlimited clicks & adds — never capped
- 30-day free trial
Most rivals cap clicks and charge $5–$8. We don't, and we don't.
Tiers for the rest of the family will be published the same way as each app leaves beta.
Founding beta members: your 2 months free is locked in, and you keep launch pricing for a full year after paid plans arrive.
Why so much cheaper than the incumbents? A modern serverless stack costs us almost nothing to run, and we're merchants — we price the way we wish software were priced for us.