Pricing
Simple, honest tiers starting under $10/month — scaled by what you actually use, never by your revenue. Every paid plan starts with a 30-day free trial, and every app has a free plan you can stay on.
Three promises, every app, every plan
- Never a percentage of your revenue. Your success is yours — our bill doesn't take a cut of it.
- Never a surprise overage. Surveys and Pop Up simply pause new activity at a limit — nothing breaks, no bill. Luv Tracking can't pause without letting a customer down, so it keeps every tracking page working and bills the extra shipments at a rate you approved on Shopify's own plan screen, capped so a month's overage can never cost more than the jump to the next plan. Either way you are never billed for something you did not agree to, and never held hostage.
- The Luv Family discount. Run two or more paid Luv apps and every one of them gets a discount — the family is meant to be collected.
Always included, on every plan
- Every core feature — paid tiers mostly raise limits; the rare power feature (like Surveys' conditional logic) is labeled Pro upfront, never sprung on you
- Klaviyo events + profile properties, Shopify-native output
- Excel and CSV exports of your data — it's yours
- Founder support — a real human who built the app, usually within hours
- No tracking pixels, no link rewriting, ever
Post-purchase Surveys — launch tiers
The first Luv app with published tiers — every paid plan starts with a 30-day free trial. Yearly = 2 months free.
Free
- 1 question set
- 3 questions per set
- 100 responses / month
- Klaviyo, GA4 & Shopify sync
Starter
- 4 question sets
- 10 questions per set
- 2,000 responses / month
- Free gift on thank-you page
- Everything in Free
Grow MOST POPULAR
- 10 question sets
- Unlimited questions
- 10,000 responses / month
- Priority support
Pro
- Unlimited sets, questions & responses
- Conditional logic (branching)
- Priority support
At a tier's response cap the survey politely pauses for new buyers — nothing breaks, no overage bill, and your data stays put.
Luv Contact Form & Reply — launch tiers
Live on the Shopify App Store — every paid plan starts with a 30-day free trial. Three tiers, no fine print. Yearly = 2 months free.
Free
- 50 messages / month*
- Contact form with direct capture
- Instant branded auto-reply
- Inbox with order history & LTV
- AI folder summaries
Starter MOST POPULAR
- 1,000 messages / month*
- Everything in Free
Most stores never pass 1,000 contacts a month.
Pro
- Unlimited messages
- Everything in Starter
- Priority support
No limits, no asterisks.
* After your monthly messages, only the instant auto-reply pauses (until the 1st, or an upgrade). Messages keep landing in your inbox and you still get every owner notification — mail is never lost, and there's never a per-message charge.
Pop Up & Quiz — launch tiers
Learn-to-earn popups, priced on the leads you actually capture — never your traffic. (Alia and Amped start at $100/month billed on visitors, whether or not anyone engages.) Every feature is on every tier: real unique reward codes, free-gift rewards, media steps, targeting, Klaviyo events and full-funnel analytics. Every paid plan starts with a 30-day free trial. Yearly = 2 months free.
Free
- 1 live popup
- 50 leads / month
- Every feature — real codes, free gifts, media & quiz steps
- Small “Powered by Customer Luv” note
Starter
- 3 live popups
- 500 leads / month
- No Customer Luv branding
- Everything in Free
Grow MOST POPULAR
- 10 live popups
- 2,000 leads / month
- Priority support
Pro
- Unlimited live popups
- 10,000 leads / month
- A/B testing
- Priority support
At a tier's monthly lead cap, popups pause politely — visitors mid-quiz still get the code they earned, nothing breaks, and there's never an overage bill. Counting resets on the 1st.
Luv Tracking — launch tiers
A branded tracking page on your own domain, carrier-timed Klaviyo events, the shipments map and the delivery analytics — priced on shipments tracked per month, never a percentage of your revenue. Every feature is on every tier. Past your monthly allowance, extra shipments are 5¢ each — a rate you approve on Shopify's own plan screen, billed on your Shopify invoice, and capped so a calendar month's overage never costs more than the jump to the next plan. Your customers' tracking pages never stop working. Every paid plan starts with a 30-day free trial. Luv Tracking is billed monthly only — the 5¢ meter cannot ride an annual plan, and quotas without it would not mean anything.
Free
- 75 shipments / month
- The full tracking-page builder
- Carrier-timed Klaviyo events
- Shipments map & delivery analytics
Grow MOST POPULAR
- 500 shipments / month
- then 5¢ each, capped at $10/mo
- Everything in Free
Scale
- 1,000 shipments / month
- then 5¢ each, capped at $70/mo
- Everything in Grow
Plus
- 10,000 shipments / month
- then 5¢ each, capped at $151/mo
- Priority support
Enterprise is $250/mo for 25,000 shipments a month with priority support — beyond that, write to us. The Free plan never incurs an overage charge of any kind. Counting resets on the 1st, and the Plan page in the app shows exactly what has been billed this month.
The little apps — priced like what they are
Small tools, small honest prices, no caps of any kind. Back To Top starts free; paid plans carry a 30-day free trial and yearly = 2 months free.
Luv Back To Top
- Free: the classic arrow, your colors, size & placement, optional “Back to top” label — forever
- Pro: every icon, your own image, text label, scroll speed, analytics
- Works on any theme · no caps on either plan
It's a button. We price it like one.
Luv Sticky Add To Cart
- Variant, subscription & quantity dropdowns
- Separate desktop & mobile designs
- Unlimited clicks & adds — never capped
- 30-day free trial
Most rivals cap clicks and charge $5–$8. We don't, and we don't.
Tiers for the rest of the family will be published the same way as each app leaves beta.
Founding beta members: paid plans are live now, and your 2 months free is unchanged — reply to any email from us and we'll apply it on top of the standard 30-day trial. You also keep launch pricing for a full year. (Everyone who joins from 10 September 2026 gets the 30-day free trial that every paid plan carries.)
Why so much cheaper than the incumbents? A modern serverless stack costs us almost nothing to run, and we're merchants — we price the way we wish software were priced for us.