Terms of Service

Effective July 11, 2026

These terms are a plain-English but binding agreement for using the Customer Luv apps. Please read them; if anything's unclear, email us and a founder will explain it.

1. Agreement

These Terms of Service ("Terms") are a binding agreement between you (the merchant, "you") and Customer Luv, operated by Life Vitamin Co. LLC ("Customer Luv", "we"). By installing, accessing, or using any Customer Luv app or customerluv.app (the "Services"), you agree to these Terms and our Privacy Policy. If you use the Services for a business, you represent that you are authorized to bind it.

2. Definitions

"App(s)" means the Customer Luv Shopify applications. "Merchant Data" means data you provide or that we process on your behalf. "Shopper" means your customer. "Beta" means pre-general-availability features.

3. The Services & beta

We provide the Apps and related websites. Some Apps and features are offered in Beta, provided "as is," may change or be discontinued, and may contain defects. Do not rely on Beta features for mission-critical use without your own testing.

4. Eligibility & accounts

You must have a Shopify store and comply with Shopify's terms. You are responsible for your account, credentials, and all activity under it, and for the accuracy of the information you provide.

5. Acceptable use

You will not: use the Services unlawfully or to violate others' rights; collect special-category or sensitive data (health, financial account numbers, government IDs, precise geolocation) without a valid legal basis and required consents; send unsolicited or unlawful messages; probe, scrape, overload, reverse engineer, or circumvent our security or rate limits; resell the Services without authorization; or use them to build a competing product.

6. Your responsibilities

You are the controller of your Shoppers' personal data. You are responsible for the questions, content, offers, and messages you configure; for obtaining any notices or consents your Shoppers require; for maintaining your own privacy policy and legal compliance (including GDPR, UK GDPR, CCPA/CPRA, CAN-SPAM, CASL, and applicable e-commerce and consumer laws); and for honoring opt-outs and data-subject requests, which we will help you fulfill.

7. Email & messaging

Where an App sends email on your behalf (for example, contact-form auto-replies), you are the sender of record and are responsible for compliance with anti-spam laws. We apply cooldowns, daily caps, and abuse protections, and we do not add tracking pixels or rewrite your links. We may suspend sending to protect deliverability or prevent abuse.

8. Data & privacy

Our handling of personal data is described in our Privacy Policy. Where we process Shopper data on your behalf, our Data Processing Addendum (available on request) applies and forms part of these Terms. Your Merchant Data remains yours; you can export it, and we delete it on uninstall or request as described in the Privacy Policy.

9. Fees

The Services are free during Beta. Paid plans, when introduced, will be billed through Shopify Billing with clear notice and your approval before any charge begins. Fees are exclusive of taxes. We may change pricing prospectively with notice; continued use after a price change takes effect constitutes acceptance.

10. Intellectual property

We and our licensors own the Services, software, and brand, including the Customer Luv name and marks. We grant you a limited, non-exclusive, non-transferable, revocable license to use the Apps for your store during the term. You own your Merchant Data. If you send us feedback, you grant us a perpetual, royalty-free license to use it to improve the Services.

11. Third-party services

The Services integrate with third parties (Shopify, Klaviyo, Google, Cloudflare, Resend, and others you enable). Your use of those services is governed by their own terms, and we are not responsible for them.

12. Disclaimers

The Services are provided "as is" and "as available," without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant uninterrupted or error-free operation, or that results such as attribution or revenue estimates are accurate for your purposes.

13. Limitation of liability

To the maximum extent permitted by law, neither party is liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits or data. Our total aggregate liability arising out of or relating to the Services is limited to the greater of the fees you paid us in the three (3) months before the claim or US$100. Some jurisdictions do not allow certain limitations, so parts of this section may not apply to you.

14. Indemnification

You will defend and indemnify Customer Luv and its affiliates against claims, damages, and costs arising from your Merchant Data, your content or offers, your Shoppers, your breach of these Terms, or your violation of law or third-party rights.

15. Term & termination

These Terms apply while you use the Services. You may stop and uninstall at any time. We may suspend or terminate access for breach, legal risk, or abuse. On termination, your license ends and we delete Merchant Data as described in the Privacy Policy. Provisions that by their nature should survive — including intellectual property, disclaimers, limitation of liability, indemnification, and governing law — survive termination.

16. Governing law & disputes

These Terms are governed by the laws of the State of Delaware, United States, without regard to its conflict-of-law rules. The parties will first try to resolve any dispute informally. Any unresolved dispute will be resolved by binding arbitration on an individual basis, and both parties waive any right to a jury trial or to participate in a class action — except that either party may seek injunctive relief in court for intellectual-property or unauthorized-use claims.

17. Changes

We may update these Terms. We will update the "Effective" date and, for material changes, provide notice. Continued use of the Services means you accept the updated Terms.

18. Miscellaneous

These Terms, together with the Privacy Policy and Data Processing Addendum, are the entire agreement between us. If any provision is held unenforceable, the rest remains in effect. We may assign these Terms in connection with a merger, acquisition, or sale of assets. Neither party is liable for events beyond its reasonable control. A failure to enforce a provision is not a waiver of it.

19. Contact

Life Vitamin Co. LLC · hi@customerluv.app