KnoCommerce vs Customer Luv: which plan you'd need, and what it costs
KNO starts at $19 a month with unlimited responses. Customer Luv starts free and charges by responses. Which one costs less depends on what you need the survey to do, so here they are compared job by job.
KNO is the deeper research tool. It has more question types, benchmarks against other brands, conditional logic on every plan and unlimited responses.
Customer Luv costs less for most stores, because Klaviyo, GA4, Shopify Flow and product or new/returning targeting are on every plan, including free. KNO's $19 plan has no integrations and no targeting, so most stores that need either pay $119.
KNO is cheaper if you only need three questions and a CSV at high volume: $19 with unlimited responses.
We make Customer Luv, so read this knowing that. Every KNO detail below comes from KNO's Shopify App Store listing and its pricing page at knocommerce.com, both read on September 29, 2026. Where KNO is better, we say so.
What each plan includes
The two apps meter different things. KNO charges by plan and never counts responses; what goes up with each tier is the number of surveys, integrations and audiences. Customer Luv charges by responses (one completed survey, however many questions it has) and puts integrations and targeting on every plan.
| Plan | Per month | Surveys | Questions | Responses | Integrations | Targeting |
|---|---|---|---|---|---|---|
| KNO Starter | $19 | 1 survey | 3 | unlimited | none | none |
| KNO Analyst | $119 | 2 surveys | unlimited | unlimited | 2 active (20+ available) | 4 audiences |
| KNO Pro | $299 | 4 surveys | unlimited | unlimited | 4 active | unlimited audiences |
| Customer Luv Free | $0 | 1 set | 3 | 100 / mo | Klaviyo, GA4, Flow, tags | product + new/returning |
| Customer Luv Starter | $9 | 4 sets | 10 per set | 2,000 / mo | all of them | product + new/returning |
| Customer Luv Grow | $29 | 10 sets | unlimited | 10,000 / mo | all of them | product + new/returning |
| Customer Luv Pro | $49 | unlimited | unlimited | unlimited | all of them | product + new/returning |
KNO plans from its Shopify App Store listing and knocommerce.com/pricing; Customer Luv plans from its App Store listing. Both read September 29, 2026, monthly prices before annual discounts (KNO: 20% or more off annually; Customer Luv: 17%). KNO's NPS questions are a paid add-on on every plan; Customer Luv includes NPS as a question type.
Trials differ too: 7 days on KNO, 30 days on Customer Luv's paid plans.
The cheapest plan for seven common jobs
Here's the cheapest plan on each app for seven jobs stores commonly buy a survey app for:
| If you want… | KNO | Customer Luv |
|---|---|---|
| One attribution question, answers sent to Klaviyo | $119 (Starter has no integrations) | Free up to 100 responses, then $9 |
| Different questions for first-time and returning buyers | $119 (audiences start on Analyst) | $9 (two sets) |
| A question only for buyers of one product | $119 | Free (one targeted set) |
| The same survey by email or text | $299 (survey links) | $9 (a one-tap link set next to your checkout set) |
| A follow-up that depends on the answer | $19 (conditional logic on every plan) | $49 (follow-ups are on Pro) |
| Three questions, CSV export only, 5,000 orders a month | $19 (unlimited responses) | $29 (about 2,500 responses) |
| Benchmarks against other brands | $119 | not available |
Cheapest monthly plan that does the job, September 2026. Bold is the cheaper of the two. Customer Luv counts responses (one completed survey), so we assumed about half of buyers answer.
Attribution survey with answers sent to Klaviyo
Cheapest monthly plan, by store size
Customer Luv assumes about half of buyers answer. KNO's Starter plan can't send answers to Klaviyo, so Analyst is its cheapest plan that does.
Targeting is the other big gap. On Customer Luv, each question set is aimed at specific orders by product keyword and by first-time or returning buyer, and the first matching set fires. This is what that looks like with four sets:
Where KNO is better
Pick KNO if…
KNO has also been on the App Store since October 2020 and has 117 reviews averaging 4.9. Customer Luv launched in July 2026.
Where Customer Luv is better
- Integrations on every plan. Answers go to Klaviyo as events and profile properties, to GA4, into Shopify Flow, and onto the customer record as tags and metafields, starting on the free plan.
- Targeting on every plan. Product keywords and first-time or returning buyers, with up to 10 sets on the $29 plan.
- A reward after the survey. From $9, a set can end with a free gift or a unique, one-use discount code created in your Shopify, so answering earns the buyer something.
- Ask until answered. A question someone already answered is skipped on their next order, even on another device.
- Email and text surveys without the top plan. A set can run as one-tap answer links you paste into a Klaviyo email or an SMS. On KNO, survey links are on the $299 plan.
- NPS included. It's a question type on every plan. KNO charges for NPS as an add-on.
The trade-offs: fewer question types (single choice, multiple choice, text, date and NPS), no benchmarks, conditional follow-ups only on the $49 plan, and a much shorter track record.
See it on your own checkout
Install free, add the block to your Thank you page and preview it with a sample order. No test purchase needed.
Moving from KNO
- Export your KNO data first. Every KNO plan includes a full export.
- Copy your questions word for word, with the same answer labels, so month-over-month numbers still line up.
- Check your Klaviyo segments. Customer Luv saves each answer as
survey_plus the question's key (for examplesurvey_source). Point any segment or flow that read KNO's property at the new name. - Add the Customer Luv block to the Thank you and Order status pages and preview it (the setup guide has each click).
- Remove KNO's block, then cancel KNO once you've seen a few days of answers come in.
Frequently asked questions
Does KnoCommerce have a free plan?
What do you get on KNO's $19 plan?
Does KNO's Starter plan send answers to Klaviyo?
Is Customer Luv cheaper than KnoCommerce?
Can I run KNO and Customer Luv at the same time?
Does Customer Luv have benchmarks like KNO?
Try it next to KNO
Customer Luv installs as its own block, so you can compare both on a test order before you switch. Free plan, 30-day trial on paid plans.