Customer Luv vs Fairing

We used Fairing on our own store for years. It's a genuinely good product — this comparison is honest, because we built Customer Luv from the perspective of a paying Fairing customer.

The short version

Choose Fairing if you're a larger brand that needs deep survey logic, many integrations, NPS programs, and a dedicated research tool — and the budget matches.

Choose Customer Luv if you want the three things most merchants actually use — product-targeted questions, attribution analytics, and Klaviyo sync — plus a gift-after-survey feature Fairing doesn't have, at a fraction of the price.

Feature comparison

	Customer Luv	Fairing
Thank-you + order status page surveys	✅	✅
One question at a time, skippable	✅	✅
Product-targeted question sets	✅ keyword targeting, duplicate & retarget	✅ product targeting
Custom thank-you per question set	✅	Limited
Gift / cross-sell button after survey	✅ built-in	—
Klaviyo events + profile properties	✅	✅
Integrations beyond Klaviyo	CSV export (more coming)	✅ many (GA4, warehouses, etc.)
NPS / advanced research programs	—	✅
Question bank / templates	Starter templates	✅ extensive
Price	Free beta → from ~$9/mo	$49–$149+/mo

The philosophy difference

Fairing is a research platform. Customer Luv is a focused tool: capture attribution and a handful of high-value answers at the moment of maximum goodwill, make the data instantly usable, and turn the thank-you screen into a cross-sell. We deliberately left out the other 80% of features — that's what keeps it fast, simple, and cheap.

Switching is low-risk

Both apps use Shopify's checkout extension system, so you can run Customer Luv alongside Fairing on a test order before you cancel anything. Your historical Fairing data stays in Fairing/Klaviyo; Customer Luv starts capturing from day one.

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Fairing is a trademark of its owner; this page is an independent comparison and reflects publicly available information at the time of writing.