Luv Cart vs UpCart
UpCart is the category leader, and a capable one — we ran it on our own store for years. Here's exactly where the two differ, including the places UpCart is ahead today.
| Luv Cart (beta) | UpCart | |
|---|---|---|
| Pricing | Free beta → flat price, regardless of order volume | $29.99–$199.99/mo, tiered by your store's total monthly orders |
| Design | 4 designer presets + brand tokens; fonts inherit from theme | Single layout with color/radius settings |
| Upsell rules | ✅ Trigger → product rules, review stars, display limit | ✅ Same, plus Shopify's recommendations API as "AI upsells" |
| Survey-aware personalization | ✅ Unique — pairs with Customer Luv Surveys (e.g. partner-buyers get the his & hers cross-sell) | — |
| Rewards bar | Single goal bar | ✅ Up to 4 tiers (visual bar; discounts configured separately) |
| Add-ons / shipping protection | Not planned — self-serviced "protection" products aren't our style | ✅ Yes |
| Subscription upgrades in cart | Roadmap | ✅ Yes |
| Express payment buttons | Roadmap | ✅ Yes (requires a theme.liquid code edit) |
| Theme isolation | ✅ Shadow DOM by default | ✅ Shadow DOM optional setting |
| Analytics | Impressions, upsell adds, checkout clicks, order-verifiable attribution | ✅ Mature: revenue by module, conversion charts |
| A/B testing | Roadmap | ✅ Multicart traffic split |
| Support | The founders, same-day | Support team + docs |
Comparison based on UpCart's public documentation and pricing pages, July 2026. Tell us if something's out of date: hi@customerluv.app.
The honest summary
Today, UpCart has more modules and mature analytics. Luv Cart is in beta and says so out loud. What we offer: a flat price that doesn't climb with your store's success, drawer designs you'd actually show off, and the survey tie-in nobody else can copy. If you want everything-including-shipping-protection today, UpCart is a fine choice. If you want the cart we're building in public on our own store — join the beta.